ARTEM NIKIFOROV
PHOTOGRAPHER / CREATIVE PRODUCER / ART DIRECTOR
ABOUT
Photography, direction and production in one practice.
Photographer and creative producer with 14 years of experience. I work across fashion, commercial, editorial, events and personal projects — from concept and art direction to production, photography and post-production.
Currently based in Tbilisi, Georgia, working with brands and creative teams internationally. Open to travel and available for projects worldwide.
Base
Tbilisi, Georgia
Experience
14 years
Education
British Higher School of Art and Design, Photography for New Media
Availability
Georgia, Europe, worldwide
Commercial & Brand Work
[SHIFT — Product Showcase]
Product · Social Media
Role: Production, Photography
[IERI — Fashion Lookbook]
Fashion · Commercial
Role: Photography, Art Direction
[Natia x Lako — Jewelry]
E-commerce · Commercial
Role: Photography, Production
[Lasha Devdariani — Fashion Campaign]
Fashion · Commercial
Role: Production, Art Direction, Photography
[ASYA — Fashion Campaign]
Fashion · Commercial
Role: Production, Art Direction, Photography
[Dvali — Fashion Campaign]
Fashion · Commercial
Role: Photography, Production
Personal Work
Independent projects where the concept comes first — a space to test ideas and keep a personal visual language alive between commissions.
Simulation
A conceptual photographic project exploring the relationship between reality and illusion, constructed perception and artificial realities. Its references include The Matrix and The Thirteenth Floor, alongside an interest in analogue visual aesthetics and image processing.
AWARDS
3rd Place — DAFES AWARDS ’25 Fashion Photo & Styling
Rawness
An independent project exploring vulnerability, identity, emigration, internal contradictions and the concept of the Shadow associated with Carl Jung.
AWARDS
2nd Place — DAFES AWARDS ’25 Fashion Photo & Styling
Both projects were developed during my studies at the British Higher School of Art and Design (BHSAD). Rawness was my graduation project.
Production in Georgia
A production offer for brands and creative teams abroad. I bring projects to Georgia — and run them locally, from concept to final images. Equally, I can join your production in Georgia or travel to shoot with your team elsewhere.
For brands abroad
Campaigns produced in Georgia
You bring the brief; I build the production around it — concept, casting, crew, styling, locations and shoot days, with one point of contact throughout.
For visiting teams
Local producer & photographer
If your team is shooting in Georgia, I join as producer and photographer — local knowledge, trusted crews and locations matched to the brief.
Worldwide
Working abroad
Available to travel and shoot with brands and agencies in Europe and beyond — same practice, same standard, different location.
Formats range from one-day lookbooks to multi-location campaigns. Every project is scoped individually — the structure below shows how it usually starts.
Why Georgia
A versatile production base for distinctive visual stories. Within one country you can move between historic streets, industrial spaces, contemporary interiors, open landscapes and the sea — often within a single shoot day.
Historic architecture and old-town streets
Raw industrial and post-industrial spaces
Contemporary interiors and architecture
Mountains, landscapes and the Black Sea coast
Distinct light and varied atmospheres
A flexible local creative community
I help international clients develop and execute projects here — assembling teams, scouting locations and adapting the production to the brief. The same applies in reverse: brands can also be brought to Georgia, or I can travel to them.
How It Works
Whether the brief is photography only or full production, the process stays transparent from the first message to the final files.
01 Brief & references
We define the goals, deliverables, format and budget frame. You share references; I share what I see in them.
02 Concept & moodboard
Visual direction, mood and shot logic — a clear picture of the result before anything is produced.
03 Production
Casting, team, styling, locations and schedule — assembled around the brief and confirmed with you.
04 Shoot
One or several shoot days, on location or in a studio, with continuous review of the frames as they come.
05 Post-production & delivery
Selection, retouch and colour — delivered in the formats your channels need.
Experience & Recognition
2021-2022
British Higher School of Art and Design
Photography for New Media
2023–2025
Founder & Director, Apartment52, Tbilisi
Established and ran an independent photo studio
2016
Geometria.ru — Best Reportage Photographer
Award winner
2012-2018
Geometria.ru & Vklybe.tv
Event and reportage photography: concerts, award ceremonies, nightlife, fashion-related events and public occasions
2025
DAFES AWARDS ’25 · Award-winning projects
RAWNESS · SIMULATION
Two award-winning photographic projects in the Fashion Photo & Styling category
2010-2014
Plekhanov Russian University of Economics (PRUE)
Faculty of Management.
Approach
People come first. Photography is about people, their personalities, emotions, and the connections we create. Trust and an open dialogue are essential to every shoot.
Every image needs a reason to exist. I’m interested in photography that communicates an idea, evokes a feeling, or offers a different perspective. Images should do more than simply look good.
Concept comes before aesthetics. Light, styling, composition, and location are tools to tell a story. Every visual decision should serve the idea behind the image.
Authenticity over perfection. I’m drawn to natural gestures, imperfect details, and moments that feel real. I believe character is more interesting than an artificial sense of perfection.
Collaboration makes the difference. The strongest images emerge when photographers, stylists, models, and creative teams share a vision and bring their own perspective to the process.
Direction creates freedom. A clear concept and thoughtful preparation provide the space for spontaneity, experimentation, and unexpected discoveries on set.
Photography is a way of seeing. Inspiration can come from a conversation, a film, a painting, a street, or an ordinary moment. The more attentively we observe the world, the more interesting stories we find.
Keep exploring. Every project is an opportunity to question familiar approaches, experiment with visual language, and discover something new.