TURNING YOUR BRAND INTO A VISUAL STORY PEOPLE WANT TO BUY
Full cycle: from concept and shooting to launching ads that generate leads and sales.
Artem Nikiforov
Photographer · Producer · Art Director
I’m not just a designer, photographer or a digital marketer. I’m a visual strategist. My goal is not simply to make things look good, but to solve your business challenges through aesthetics and advertising: increasing brand awareness, building trust and ultimately driving sales.
I combine the artistic sensibility of an art director with the analytical mindset of a producer focused on results.
I’m convinced that in today’s digital world, it’s the visuals that determine whether someone stays on your page and makes a purchase. I’m inspired by transforming ordinary accounts into visual stories that people want to explore and share.
I combine the artistic sensibility of an art director with the analytical mindset of a producer focused on results.
I’m convinced that in today’s digital world, it’s the visuals that determine whether someone stays on your page and makes a purchase. I’m inspired by transforming ordinary accounts into visual stories that people want to explore and share.
More About Me
Education
2010 - 2014 Plekhanov Russian University of Economics, Management
2021 - 2022 British Higher School of Art and Design, Photography for New Media
Key Experience
Since 2012, I have led creative teams and produced photo and video shoots for events and brands, collaborating with event agencies in Moscow. I have worked professionally as a freelance photographer, either independently or with media outlets in Moscow.
Projects for:
Gallery Ruarts ruarts.gallery, GLO, IQOS, Mail.ru, BUD, CLINIQUE, Mercedes-Benz Fashion Week, Volvo Fashion Week, Seagate, Sberbank, Black Star, Hyundai, Lukoil, Polo Ralph Lauren, JCB, Four Seasons, AliExpress.
Also in 2019 I worked for ZaZa English School in London, Malta and Dusseldorf.
Profile
I was born in Ulyanovsk, Russia in 1993. My photography journey began in 2010. I have a deep passion for street, film, and black & white photography, which has honed my strong aesthetic sense. I love everything analog and enjoy working in inspiring creative teams, bringing ambitious projects to life. I am a versatile professional, skilled in both creative and managerial roles, and I thrive on building connections with diverse teams and clients.
2010 - 2014 Plekhanov Russian University of Economics, Management
2021 - 2022 British Higher School of Art and Design, Photography for New Media
Key Experience
Since 2012, I have led creative teams and produced photo and video shoots for events and brands, collaborating with event agencies in Moscow. I have worked professionally as a freelance photographer, either independently or with media outlets in Moscow.
Projects for:
Gallery Ruarts ruarts.gallery, GLO, IQOS, Mail.ru, BUD, CLINIQUE, Mercedes-Benz Fashion Week, Volvo Fashion Week, Seagate, Sberbank, Black Star, Hyundai, Lukoil, Polo Ralph Lauren, JCB, Four Seasons, AliExpress.
Also in 2019 I worked for ZaZa English School in London, Malta and Dusseldorf.
Profile
I was born in Ulyanovsk, Russia in 1993. My photography journey began in 2010. I have a deep passion for street, film, and black & white photography, which has honed my strong aesthetic sense. I love everything analog and enjoy working in inspiring creative teams, bringing ambitious projects to life. I am a versatile professional, skilled in both creative and managerial roles, and I thrive on building connections with diverse teams and clients.
Services
Visual Strategy & Content
Crafting a unique style for your brand on social media.
Includes: Audit, concept, profile header design, cover images, templates for stories and posts, moodboard.
Includes: Audit, concept, profile header design, cover images, templates for stories and posts, moodboard.
Photo & Video Creatives for Ads
Creating creatives that generate leads and drive sales.
Includes: 3–5 unique ad creatives, adaptations for all formats, post copywriting.
Includes: 3–5 unique ad creatives, adaptations for all formats, post copywriting.
Full-Service Shoot Art Direction
Complete production of shoots of any complexity, even remotely.
Includes: Concept, model casting, location scouting, shoot day organization, art direction, material selection.
Includes: Concept, model casting, location scouting, shoot day organization, art direction, material selection.
Ad Setup & Launch
Running ad campaigns that deliver results.
Includes: Pixel setup, audience targeting, campaign setup, launch and management.
Includes: Pixel setup, audience targeting, campaign setup, launch and management.
How I Work
- Brief & Analysis: We dive into your goals and audience.
- Concept & Brief: Approve the moodboard and work plan.
- Production: Shoot, edit and design.
- Approval & Revisions: You provide feedback and approvals at every stage.
- Launch & Reporting: Launch ads or publish content and deliver a report.
projects
Apartment52 - Photo Studio
Client Goal:
Launch a photo studio project from scratch, increase brand awareness and establish a steady flow of booking requests through Instagram.
What Was Done:
- Professional interior photoshoot of the studio.
- Developed an unified visual style for the Instagram feed, profile highlight covers and bio.
- Created 10+ ad creatives (photo/video).
- Set up Meta Ads Manager and launched targeted campaigns.
- Implemented and tested an online booking system.
- The account became the business’s showcase.
- Established a functional channel for receiving booking requests via online booking.
- Ad creatives achieved high CTR.
- Booking requests increased by 70% in the first month.
- The owner received a ready-to-use tool for further promotion.
Visuals, ad creatives and account design
Ad campaign results
LOA – Women’s Clothing Brand
Client Goal:
Refresh the Instagram account’s visuals using existing content, launch an ad campaign to increase sales and attract a new audience.
What Was Done:
- Conducted an account audit and target audience analysis.
- Developed a new visual strategy and feed layout based on existing photos.
- Created 10 ad creatives (static and video) highlighting best-selling models.
- Set up Meta Ads Manager with a pixel for conversion tracking.
- Launched A/B testing of ads with different targeting strategies.
- Engagement rate (ER) increased by 45% after updating the visuals.
- Customer acquisition cost (CAC) decreased by 30% thanks to creative optimization.
- Generated over 120 targeted store visits within the first week of ads.
- Repeat purchases increased by 25% due to improved brand recognition.
Visuals, ad creatives and account design
Ad campaign results
various projects
AI Video Creative for a Clothing Brand
Client Goal: Create a single video creative to attract attention to the brand.
Solution: Produced and edited using AI technologies from existing content.
Result: The creative achieved a CTR 30% higher than the campaign average.
Solution: Produced and edited using AI technologies from existing content.
Result: The creative achieved a CTR 30% higher than the campaign average.
SIMULATION – Non-Commercial Project
This is a personal research project where I explored how digital graphics can interact with analog textures (scans, paints, papers, film). The goal was to create a visual language that feels both tactile and digital at the same time.
This project demonstrates that brands can create truly unique content that cannot be replicated with stock photos or template solutions. Such an approach helps stand out from the crowd and build a strong emotional connection with the audience.
Exhibited in two art shows.
This project demonstrates that brands can create truly unique content that cannot be replicated with stock photos or template solutions. Such an approach helps stand out from the crowd and build a strong emotional connection with the audience.
Exhibited in two art shows.
Let’s create your brand story together.
Explore your project and uncover the ideal solution.